This webinar brings together industry leaders and communications experts to examine how SFR/BTR is currently perceived, where narrative gaps exist, and what’s fueling misconceptions across media, policy, and local communities. Panelists will discuss the impact of fragmented messaging and inconsistent data on public and regulatory opinion.

The conversation will also focus on how the industry can take a more proactive approach—aligning on key messages, elevating resident and community outcomes, and clearly communicating the role SFR/BTR plays in expanding housing access and choice.